Facebook  has over 500 million users, making it larger than many of the world’s nations and it is growing every day. Additionally, this social media platform’s demographics are so diverse that it makes an ideal marketing option. In fact, more than 50 percent worldwide. users are 26 years old and above, meaning that your marketing efforts will meet with even greater success as these are usually the people who make direct
purchase decisions.

However, you do need to remember that it is only a marketing tool as the principles have remained the same. In other words, identify your target market, understand their needs and wants, build a relationship with them and only then attempt to sell to them.The key to successful social media marketing is to understand your audience and to build a relationship with them. Consumers aren’t interested in doing business with faceless companies that hide behind a logo. Especially when they have so many other choices. So, let’s get into the marketing on Facebook and creating a brand that will have consumers running to you and you make money with social media marketing.

This work assumes that you know how to open a Facebook account and have a vague understanding of how to navigate the site. We will be covering how to build a Facebook page for your business but will be looking at this issue from a marketing point of view rather than the technical side of matters since the
basics of Facebook . 

                                 Marketing Plan

As with any business endeavor you need a plan and especially for your marketing strategy since you have so many options open to you that you would be hard pressed to keep track of everything without a plan to make sure you are heading in the right direction.

                               The Target Market

As already mentioned, the Facebook demographic is extremely diverse and you have the added advantage of being able to use peoples profiles to further narrow your target market down. For example, if you want to target women aged 25 – 36 who live in the south west and love to crochet,Facebook makes it extremely easy to do. The advantage? You can be certain you aren’t wasting resources, whether money or time, on reaching a wide audience of which only a small percentage is actually your target market, as was often the case with traditional marketing channels.

Remember that the key to building a successful business is to have an excellent understanding of your target market. The more you know about them, the easier it will be to build a relationship with them.Consumer behavior, in simple terms, is driven mainly by two desires, the first is to avoid pain and the second is to gain pleasure. However, pain avoidance carries much more weight. Therefore, the more you know of your audience and what pains them, the more you will be able to meet their needs by providing a solution to their pain.

 In fact, if you do your market research properly, you will be able to create a product and (find ways to make extra money) that sells itself. This is where the power of knowing your target market truly lies. What better way to build a relationship with your target market than through a social media platform that allows for so much interaction, like Facebook and also Twitter?There are a few tools you can use to locate your target market. One of these is the Facebook Twitter and youtube Insight tool which provides information on the people visiting your page.

Facebook is an essential marketing tool that you need to integrate into your overall marketing strategy for the simple reason that you can glean a lot of information from your market. From product creation to feedback on your service, Facebook can be the ultimate market research tool, and you can achieve all this without paying a penny.In essence, the core goal of any marketing campaign is to increase sales. However, there are other aspects to increasing your sales which, initially, may not appear to be directly linked to increasing your profitability. But they are, and can boost your sales more effectively than even a Super advertising campaign.

These are building a brand, forming a community of prospects who are raving fans, providing customer service and receiving feedback on your business. These four aspects are vital to building a sustainable business model that will generate an income online for you for many years.