Are You Using Video Marketing?
I'd like to share with you a technique that can bring a lot of traffic to your CPA campaigns.
You've heard it all before. But how many times have you personally been annoyed by some token video that promised information about a subject you desperately needed to know... only to discover that the promising-looking video was little more than a crudely made "how to" that didn't give you enough detail to tie your shoe. It was just a blatant billboard for someone's marketing offer.
That's how not to do it!
"The worst one I ever saw was a single, still screen shot of a product page, which stayed on the screen for all of 3 minutes, with background music playing. Needless to say, I never did click on the blatantly-advertised link!"
How To Make People Want More
The real trick, of course, is to provide a video that really helps your visitor out, and gives her something she really needs - right now! And then upload it to YouTube with your best targeted keywords.
For that, you need to thoroughly know your target market - the exact person you'd like to click on your CPA ad.
Then answer that burning question they've been repeating in all the forums you check or on Facebook or Twitter!Take the first rule of good marketing, and fill that big, gaping hole, left by all the other marketers who sell what that visitor needs.
But there's one more step you have to remember and it's easy to get so excited, if you're new to CPA marketing, that you forget this step! Be sure to provide a prominent link to your website or blog at the end of the video. And be sure it stays on the screen long enough to read it and jot it down in Notepad ,but not as long as that 3 minute video that left me so entertained and outraged!
Yes, let's be up-front about this you do risk the person being so excited that they rush off to complete the project you just gave them the missing piece for: But don't worry. The next time they want any information on that subject, they're going to think about you -and find your video again.Even if the particular campaign you were hoping to drive traffic to has ended, you'll have another relevant one on your site for them to click on, when they visit.
Videos Have Great Viral Marketing Potential
The other factor that makes this strategy more than a shot in the proverbial darkness lies in the fact that your video has real potential of going viral, if it's an especially good one. That way, even if you only get a small percentage of click-throughs and action completion on your CPA ads, that "small percentage" has the potential to bring you powerful results!
So don't underestimate the power of video marketing, when it comes to driving your CPA promotions.
You may reap the rewards in traffic, subscribers, a real increase in your web "presence" and authority - and in your CPA profits!
High Cash Producing Offers
It's true that certain campaigns bring bigger and better results than others - but there's one other type of offer many new CPA marketers automatically overlook. And for a very good reason. Many new CPA marketers have been told - and quite correctly - that new offers are unproven offers,with no guarantee of result.
However, there is one method you can use, when deciding whether or not to pick up a new campaign. And one strong, compelling reason why you should.Why You Should Seriously Consider Brand New Offers if you get it right, and pick a brand new offer that is the next best trend or hot topic, you'll take full advantage of the fact that the first CPA affiliates to present a brand new campaign are the ones who make the most cash!
The trick is... how do you know which one will be a winner?
It's true that when you've been in the CPA game a while, you will develop quite a finely-tuned instinct. But until then, there's one often-successful strategy you can use - one top CPA marketers use all the time.....Pick hot topic offers - the ones cashing in on the media explosion of the moment.
For example, when Michael Jackson died, the media could talk of nothing else but several days. The Twitter hash tag was in constant play. Callous though it sounds to say it, what do you want to bet that CPA offers related to Michael Jackson memorabilia would have gone through the roof, those first few days (and possibly even weeks). You can bet a lot of experienced CPA marketers made good money - especially if they found a strong Cost-Per-Acquisition type of CPA campaign, meaning a commission paid not only on leads generated, but on actual sales, too.
How to Pick the Winners Your odds of picking hot new trending topic campaigns is actually far greater than winning the lottery.. providing you engage in two new habits, and faithfully make them part of your daily routine:
Think like a hungry reporter: Stay on top of hot topics. Set up Google News Alerts. Check the news daily - and keep your eye on social networks to see what swelling into the latest buzz
Get in to the habit of checking the offers in your CPA network database daily. Combine it with tracking your profits,losses and stats.Do this, and you'll be the first whose eyes fall on a hot new prospective campaign. You can have a minisite, blog or landingpage page set up faster than the average marketer can say "affiliate niche".Well, okay; maybe not quite that fast - but you get my point!
One more tip: Drive traffic quickly to them with a PPC ad campaign. Of course, there's no guarantee that these brand new offers will convert, let alone become the latest crackerjack seller - but just think how much money you can actually make, if they do, and you're at the front of the crowd!
Once in a while, don't play it safe - go with your hunches, and try this strategy out. And don't forget to track it - daily.That way, you can pull it from circulation, if it turns out to be a dud - and you will have gained hands-on experience that will help you do better on the next brand new CPA "hot" offer.Look for Topical offers - like Burger King and their movie release products React quickly to new offer for maximum earnings - if you're the first especially presenting a topical offering - you can make the most money the one getting the offer out first makes the most moneyRemove expired ones quickly Test & track to find out what offers are making you money.
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